In line with Jenny's trouble with advertising copy, I want to offer an alternate paean, if you will, to the world of marketing copy. I just got this letter/notice/note from Comcast. It went like this:
"We have some exciting news regarding the Jade Channel..."
(It's already sounding really good)
"Beginning May 20 the Jade channel will no longer be offered on Comcast's Standard service..."
(I can hardly stand it)
"Instead, Comcast provides Jade Premium 24 hours a day for only 10.95 a month..."
(that's not even the best part)
"...and requires a digital box."
WOW! CAN YOU BELIEVE THAT? INDEED THAT IS "EXCITING NEWS!"
Finally I can add 11 dollars to my monthly check to Comcast, while at the same time adding another f%^@%#^ing box to my home entertainment system. At last!
Does somebody read this before they mail it out? Does that somebody hate Comcast and want them to look as unconcerned and clueless as possible? Or - and this is what I really believe - did they fire their marketing staff, and build a team of marketing robots? I doubt we'll ever know - it's like the Pentagon at Comcast central.
Peter
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2 comments:
Peter,
Thanks for the feedback. I can see your point with the mailer. If you'd like my assistance to get you a good deal on an upgrade, email our team at We_Can_Help@cable.comcast.com. We'd be happy to help.
Kind Regards,
Melissa Mendoza
Comcast Customer Connect
National Customer Operations
We_Can_Help@cable.comcast.com
I was searching online as to why channel 68 stopped working (I didn't get a letter, so you should be happy they're at least notifying you..) and found this post.
I'm seriously LOL'ing at the comment left by Comcrap, because you left a post about how crappy upgrading is, and they're going to offer you a "good deal." The only reason I wanted cable was for 3-4 channels, and my parents wanted Jade. Not only that, but I liked not having to use a digital box (satellite services).
This is really a slap in the face. I'll be on the phone with Comcrap in a few minutes and canceling my service with them effective, now.
Satellite TV here I come! (lower bills too)
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